Funnel Review
Full Funnel Audit
A screen-by-screen examination of your in-app conversion path, from first open through the paid or completed action, with event verification and a ranked friction list.
Who this is for
Product and growth teams who suspect their in-app conversion funnel loses people between known screens — onboarding, permission prompts, cart, KYC, or trial upgrade — but need evidence tied to their own event names before redesigning.
What you receive
- Annotated walkthrough of every stage in the selected conversion path
- Comparison of client-side events against backend or business confirmations
- Drop-off commentary where volume and qualitative friction both matter
- A ranked recommendation list with owners suggested for design vs engineering
- A live readout (90 minutes) with your product and analytics counterparts
What is excluded
We do not implement tracking SDKs, rewrite your app, or run paid acquisition. Creative redesign and A/B experiment setup sit outside this audit unless booked separately after the readout.
How the work runs
- Intake — You share access to staging or recordings, current event dictionaries, and the business definition of a completed conversion.
- Walkthrough — We traverse the funnel as a new and returning user across the primary platform you name (iOS, Android, or both if scope allows).
- Event check — We map each visible step to fired events and flag mismatches or duplicate confirmations.
- Readout — Findings are delivered in a shared document and a facilitated discussion.
Preparation
Provide a build or high-fidelity recording, a contact who can answer taxonomy questions within one business day, and clarity on which single conversion outcome matters most for this engagement.
Next step
Request a Full Funnel Audit and include the app category plus the stage you believe is weakest.