Analysts who sit with the screens people actually tap

Origin

In 2019 a small group of product analysts who had spent years reading funnel charts for Bangkok e-commerce and wallet apps opened Query Nodehub Co., Ltd. Clients kept asking the same question after board meetings: which screen actually loses people, and does the event name match what finance counts as done?

We kept the practice deliberately human. Engagements are led by named analysts, delivered as documents and workshops, and grounded in the live path inside the app — not in abstract industry averages.

How we work

We prefer one conversion outcome per engagement. We annotate what the user sees, what fires in the tracker, and what the backend confirms. Recommendations stay ranked so engineering can schedule work without guessing priority.

Values

• Evidence before redesign suggestions
• Plain language for mixed product and finance audiences
• Respect for the constraints of small APAC engineering teams