Client Stories
Evidence from recent funnel engagements
These notes come from teams who asked us to examine a specific in-app conversion path. Quotes mention the work we actually did — audits, workshops, and measurement checks.
They mapped our checkout funnel screen by screen and found three confirmation steps that duplicated each other. We cut one screen after their report. The write-up was dense; I needed a second read of the event taxonomy section, but the drop-off numbers were clear enough for engineering to act.
Our onboarding looked healthy in aggregate until Query Nodehub split it by first-session intent. The half-day workshop with our designers changed how we phrase the free-trial gate.
We hired them to review whether our conversion events matched what finance counted as completed KYC. They caught a mismatch between the success toast and the backend confirmation. Quiet work, careful documentation.
I expected a slide deck full of charts. Instead we got annotated screen flows and a ranked list of friction points tied to our actual event names. Two weeks later our cart-to-order rate moved. Still wish they had spent more time on the Android path specifically.
Extended note: retail checkout compression
A Bangkok retail shopping app asked for a Full Funnel Audit on cart-to-order. Their aggregate conversion looked stable, yet support tickets mentioned “confirm again” screens. We walked guest and logged-in paths on Android, then compared checkout_started, payment_selected, and the backend order-created webhook.
Two confirmation steps fired the same success toast wording. After the ranked report, the product team removed one screen and aligned the remaining success event with order-created. Cart-to-order improved in the following release cycle; the Android-specific payment sheet still needs a follow-up diagnosis session.
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