Banner honesty
Confirm the consent interface matches what tags actually do on accept and reject.
- Record accept, reject, and dismiss paths
- Compare fired tags to stated categories
- Fix mismatches before rewriting reports
Consent playbooks
A thematic catalog of the lenses we use when shaping consent-safe measurement—not software, but the shared language behind a careful review.
Six playbooks we often start with
Each playbook is a conversation starter. We trim, rename, and sequence them to match your banner, vendors, and reporting needs.
Essential core
Protect the smallest set of first-party signals needed for product decisions.
- List decisions that require measurement
- Map each to essential events only
- Document what leadership loses without enrichment
Gated enrichment
Attach optional properties and marketing tags only after a clear, stored choice.
- Classify every property as essential, gated, or banned
- Wire unlock conditions to consent state
- Add release QA that fails on early fires
Labeled reporting
Make every dashboard declare its population so thinner numbers are not misread.
- Annotate charts with eligibility windows
- Separate opted-in and essential-only views
- Brief stakeholders on residual gaps
Release watch
Catch consent and tag drift when features and banners change.
- Diff tag containers after each ship
- Watch acceptance rate and broken tags
- Escalate sharp drops with a written owner
Vendor trim
Keep only tools that earn their consent cost in real decisions.
- Inventory vendors and purposes
- Retire unused or overlapping tags
- Renegotiate scope when purpose creep appears
Want these adapted to your stack?
Browse related engagements or tell us which playbook feels most urgent.