When Funnels Look Thinner After a Policy Update
A drop after stricter consent is often a population change, not a product failure.
Leadership sees conversion fall the week a new banner ships and assumes the product broke. Often the report still mixes opted-in sessions with an incomplete denominator—or compares a consented cohort to last quarter’s everyone.
A signal survival review labels each chart’s eligibility window, rebuilds critical steps with first-party essentials, and explains residual gaps without inventing false precision.